“It’s not personal; it’s just business.” We’ve all heard this popular saying before…but business IS personal, especially to Keith McLeod of Conroe, Texas. “I love meeting customers,” Keith tells Postcards when we discuss Highlander Roofing and Renovations. Servicing the Conroe/Montgomery/Woodlands area, Keith has been building his customer base with the goal of being that “home-town” guy clients and community trust. Integrity is what fuels his passion for helping others achieve exactly what they want in their homes—at both a fair price and with quality work well done.
Erica is a consultant and “momager” with a warm smile and an upbeat manor, which is matched by her daughter’s animated and precocious personality. Erica talks about her husband with admiration on her face. With a strong sense of family and strong ties to his Scottish heritage, honesty and ingenuity are the pillars on which he builds his work ethic and reputation. “His mindset is ‘hold fast.’ ‘Hold fast’ to your family, your beliefs…and he has that same mindset toward his customers. He has this very personable, innate ability to connect with people.”
She turns to her daughter, who is at the kitchen sink. “Hey dear, I’ll ask you this. How would you describe your daddy’s business? What does he do for people?’ Daire comes to join us with a grin on her face, happy to be included in the interview. “How I would describe his business is he does do tile, he does do roofing, but I also think that my dad likes to help people; he talks to me and really connects to what I’m saying. He doesn’t act like, ‘I’m just here to do a job.’ He actually has a physical conversation with you, and you can connect with what he’s saying. And for some reason, he’s got this weird charm, and I think it rubs off on you,” she replies (yes, she is 10!), sending her mother into a burst of laughter at her mature and quick answer.
While we continue our visit with Keith, Erica and Daire leave us to go film an audition tape across the house in a room they have transformed into a studio. In the background while we talk, a gentle ballad from The Sound of Music is sung in a clear, young, angelic voice.
One of Keith’s favorite aspects of his work is the opportunity to help people make their home better as honestly and personably as he can. Highlander Roofing and Renovations can help with all your basic home needs, whether it be decks, fences, roofs, remodeling, painting, or a project you’ve been waiting for the right time to start. He really does a little bit of everything! The differing challenges keep him interested, and his love for people is embodied in his visits and interactions with customers.
Ultimately, the goal is to grow his business to a point where he will handle all the personal aspects of the business, while hiring project managers and contractors for the hands-on. Keith justifies his all-in attitude toward work and community with the line, “You only have one ride on the merry-go-round.”
(281) 513-6263
onlyonehighlander.com