Just like its name, this new area clothing store is a little bit different—in a good way!
So, where did the unusual business name Dragon’s Gemz come from? From owners Rich and Terri Derragon, and it’s a play on their last name. Said Terri, “It came about from the trouble a lot of people have pronouncing our name. Instead of saying ‘DARE-uh-gone,’ they say “DUH-rag-gun.” We also just came up with the idea that every little thing in our store is a gem, so we went with ‘Dragon’s Gemz.’” As an afterthought, she notes some people come into the store thinking they actually sell gems…but it’s definitely a memorable name and a conversation starter!
The couple opened their storefront clothing location in July of last year. According to Terri, one of the things that led them to the idea of this kind of business is the need for year-round swimwear around the Lake Conroe area. “There was nothing…it’s basically ‘early in-early out’ with other clothing stores.”
Terri also notes a self-imposed distinction between their store and similar businesses. “We don’t consider ourselves a ‘boutique.’ To us, that word includes a connotation of ‘upscale/high-dollar.’ This, to us, is affordable clothing—and that’s what we want. We want people to come in when they have a need and think, ‘I can afford this. These prices are good, so I’ll buy.’” Added Rich, “We have been to a lot of resort/vacation destinations where it seems like businesses take advantage of the customer with high prices, simply because they know the people are on vacation and buying to meet a related, immediate need.”
Along those same lines, being able to meet the needs of both local residents and vacationers is important to Terri. “We want you to be able to come in and find what you need. If you can’t, please ask, so we can either help you locate it, or so we can get with our vendors and stock those items. We want to be responsive to customer needs.”
In addition to the locally needed year-round swimwear, Dragon’s Gemz also carries general clothing (for men, women, and children), accessories, and gift items. “Right now, in the winter months, we have some really beautiful, lightweight down jackets that are popular. Sweaters are also ‘in’ currently. We have men’s Dry Weave pants and shirts, fishing shirts for men, shoes, hats, and more. We’re also the place for workout and spa clothing, and we have lots of leggings. A recent shipment of cups (that were Lake Conroe cups) sold out quickly. We try to keep the store reflecting and representing Lake Conroe. We do heat transfers, including customized heat transfers, to help accomplish this. Rich also does laser etching, and he is looking forward to working on a new shipment of cups when they arrive, as well as using new equipment to add 3D printed items into their inventory.
Looking to the future, the Derragons hope to see business take off and be able to expand offerings to include dress clothing as well as even more retail display space. “Who knows?” said Terri. “I like to sew. I have some thoughts of taking some of our clothing and doing some really cool embroidery. This year, the colors are peach and macha, which I think is a really cool combination. I’d like to do some new things adding interest and dressing things up a bit.”
While there’s always a standing invitation to stop by to shop and visit, customers are encouraged to check out the website as well. The Dragon’s Gemz website has many more items than can be contained in the available storefront space, and Rich and Terri use website purchases and interest there to help evaluate and gauge what items to stock. Sign up on the email list to be notified of periodic sales and special offerings.
Terri comes from a retail background, having worked in management for grocery chains. She’s “old school,” still supporting the idea that “the customer is always right,” and she also believes success is all about customer service. “We want you to feel important and appreciated. Whether it’s a free lollipop (please take one when you come in), or a free keepsake keychain, we want to find a way to say, ‘Thanks for coming in; thanks for buying from us; we appreciate you.”
Meanwhile, Rich has a background in transportation, having worked as a truck driver. Engage him in conversation, and you’ll find out he’s done a bit of everything and has experience in many fields. He did much of the required construction for their store location himself.
The couple has been married for 12 years, and living in a lake community in Montgomery for the last three years. They love the small-town feel, having relocated from Houston, but are a little nervous that the area is growing too fast! Says owner Terri of Dragon’s Gemz, “The people here are treasures. The people are awesome!”
Come by for a visit. Check out the items in stock, let Rich and Terri know what you’re looking for they might not have (yet), or talk about ways to customize some items so “you can do you.” You can also check them out on the web at
DragonsGemz.com, or find them on Facebook, Instagram, TikTok, and YouTube.
Dragon’s Gemz
15917 Hwy 105w STE E
(near April Sound)
Conroe, TX 77356
(936) 333-5035