Photos by K2 Images
Family owned and operated since 1893, Ernst Jewelers stands among only a rare group of jewelry stores that still prides itself on personal service. Along with a warm southern atmosphere and quality merchandise, the Ernst family name is one of the most trusted in east Texas.
As an official Rolex dealer, Ernst Jewelers also offers an extensive line of fine diamonds, pearls, custom designed jewelry, extraordinarily crafted engagement and wedding rings, along with other designer jewelry among the finest in the region.
The Ernsts takes pride in creating beautiful jewelry with attention to fine details. Each piece of jewelry is a personal work of art that only one person can call their very own. Hours of care are put into yielding special moments and lasting memories.
A large selection of Pandora items are also available. With more than 600 pieces in sterling silver, 14k gold and two-tone to choose from, you’re certain to find one for each of your special moments in their range of Pandora charms.
Also offered to the customer are a unique brand of services to include appraisals by a GIA Gemologist. They can appraise any diamond, watch, gemstone, or other type of jewelry. Ernst recommends appraisals be done at least every five years and documented in case of theft, loss, or damage.
Each quartz watch is disassembled and the case and bracelet is thoroughly and completely polished using ultrasonic measures. Batteries are also replaced along with any gaskets. No detail is spared in returning your watch to factory specifications.
Before shopping for a diamond or engagement ring, Ernst Jewelry provides an opportunity to learn the basics about diamonds (call it Diamond 101). The five Cs, as they’re called, are cut, color, clarity, carat, and certification. These basics are sure to come in handy when it’s time to consider the cost.
Color is another very important factor in diamond selection. The less color a diamond has, the more valuable is.
All but the rarest diamonds have small flaws, air bubbles, scratches, or other minerals. The fewer the flaws, the more valuable and beautiful the stone. Diamonds graded VVS2 to IF are rare and expensive. Most couples opt for ratings between SI2 and VS1. Clarity is nearly impossible for a layperson to evaluate, so it’s important to get an EGL or GIA certificate verifying diamond quality.
A diamond’s weight is measured in carats. Carat weight and diamond size aren’t the same, because cutting a diamond to different proportions affects its weight. Remember, carat weight alone doesn’t determine a diamond’s value. Bigger does not necessarily mean better. Instead, consider all five Cs to determine cost.
It is important to get a GIA or EGL certificate from your jeweler to verify the quality of any diamond before you purchase it. A vast number of diamonds sold at Ernst Jewelers include a report from well-known independent gemological labs, such as the world-famous Gemological Institute of America’s Gem Trade Laboratory and the European Gemological Laboratory.
Visit Ernst Jewelry in downtown Huntsville, Texas at 1115 12th Street—a place that’s been getting women into trouble and men out of it since 1893.
1115 12th Street
Huntsville, Texas 77340
(936) 295-7621
www.ernstjewelers.com